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Creative analysis, Marketing and PR

The panic about marketing to millennials (an insider’s view)

I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading

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Creative analysis, Marketing and PR

Indies: Time to ditch “To whom it may concern” and a few other bits and bobs

Last week, the Nerds Assemble mailbox was sent a review enquiry by a small comics publisher. And, unfortunately, it rubbed me the wrong way. Not because they were asking for us to review their comics: it was the way they were asking for reviews. Continue reading

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