Just a short post this week. I’m recovering from a short visit to London, where I attended the first day of the TFM&A conference in Olympia. I’ll be covering findings from that for Radix Communications, but for now I wanted to talk about advertising on the London Underground and an observation that I made.
Until this year, I’d only seen the first season of the Supernatural TV series. Being quite the fan of Buffy the Vampire Slayer, it had been on my “get my hands on it and watch list” for quite some time. And then I was given the season 1-8 boxset last Christmas and have spent the last few weeks working my way through it.
I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.
Do you know what’s scary? Cornwall Graphic Novel Group will be celebrating its fourth birthday in March. The community reading group I’ve been running has been going for almost four years. But this means the group needs to ensure it remains relevant to comics and graphic novel fans in Cornwall.
Several months of team work paid off this week, when Radix Communications (my employers) released their latest annual look into how the work that’s done at Radix reflects, or doesn’t, wider trends in B2B content marketing and copywriting. Continue reading