Twitter can be great, but this is…
It looks tacky. Seems impersonal. Doesn’t endear me to you or your thing.
Category Archives: Marketing and PR
The panic about marketing to millennials (an insider’s view)
I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading
Indies: Time to ditch “To whom it may concern” and a few other bits and bobs
Last week, the Nerds Assemble mailbox was sent a review enquiry by a small comics publisher. And, unfortunately, it rubbed me the wrong way. Not because they were asking for us to review their comics: it was the way they were asking for reviews. Continue reading
Just a short post this week. I’m recovering from a short visit to London, where I attended the first day of the TFM&A conference in Olympia. I’ll be covering findings from that for Radix Communications, but for now I wanted to talk about advertising on the London Underground and an observation that I made.
A thought on London
I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.
