Creative analysis, Marketing and PR

Indies: Time to ditch “To whom it may concern” and a few other bits and bobs

Last week, the Nerds Assemble mailbox was sent a review enquiry by a small comics publisher. And, unfortunately, it rubbed me the wrong way. Not because they were asking for us to review their comics: it was the way they were asking for reviews. Continue reading

Standard
Creative analysis, Marketing and PR

Just a short post this week. I’m recovering from a short visit to London, where I attended the first day of the TFM&A conference in Olympia. I’ll be covering findings from that for Radix Communications, but for now I wanted to talk about advertising on the London Underground and an observation that I made.

image

Continue reading

A thought on London

Aside
Creative analysis, Marketing and PR, Podcasting

I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.

comic balloon no v1

Continue reading

Don’t turn the opening minutes of your new podcast into an ad

Aside
Creative analysis, Marketing and PR

A short lesson in how not to do social media listening

How not to do social listening header

I announced some pretty big news on Twitter today. I’d been given the all clear from a cancer scare that had been dogging me for the last few months. Great, lots of wishes of support from followers (you people are awesome) and so on. I had mentioned in a series of Tweets that this scare had been going on at the same time as me trying to pass my driving test (I succeeded). Continue reading

Standard