Creative analysis, Marketing and PR

Indies: Time to ditch “To whom it may concern” and a few other bits and bobs

Last week, the Nerds Assemble mailbox was sent a review enquiry by a small comics publisher. And, unfortunately, it rubbed me the wrong way. Not because they were asking for us to review their comics: it was the way they were asking for reviews. Continue reading

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Critical analysis and reviews, TV

Until this year, I’d only seen the first season of the Supernatural TV series. Being quite the fan of Buffy the Vampire Slayer, it had been on my “get my hands on it and watch list” for quite some time. And then I was given the season 1-8 boxset last Christmas and have spent the last few weeks working my way through it.

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Currently watching: Supernatural

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Creative analysis, Marketing and PR, Podcasting

I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.

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Don’t turn the opening minutes of your new podcast into an ad

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Creative analysis, Marketing and PR

A short lesson in how not to do social media listening

How not to do social listening header

I announced some pretty big news on Twitter today. I’d been given the all clear from a cancer scare that had been dogging me for the last few months. Great, lots of wishes of support from followers (you people are awesome) and so on. I had mentioned in a series of Tweets that this scare had been going on at the same time as me trying to pass my driving test (I succeeded). Continue reading

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