Creative analysis, Marketing and PR

Just a short post this week. I’m recovering from a short visit to London, where I attended the first day of the TFM&A conference in Olympia. I’ll be covering findings from that for Radix Communications, but for now I wanted to talk about advertising on the London Underground and an observation that I made.

image

Continue reading

A thought on London

Aside
Critical analysis and reviews, TV

Until this year, I’d only seen the first season of the Supernatural TV series. Being quite the fan of Buffy the Vampire Slayer, it had been on my “get my hands on it and watch list” for quite some time. And then I was given the season 1-8 boxset last Christmas and have spent the last few weeks working my way through it.

Supernatural season 6 img 1 Continue reading

Currently watching: Supernatural

Aside
Creative analysis, Marketing and PR, Podcasting

I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.

comic balloon no v1

Continue reading

Don’t turn the opening minutes of your new podcast into an ad

Aside