missjeanlouis
gishwhes

Miss Jean Louis: A Tale of Fire and Thunder, pt 1

The night of Miss Jean Louis’ birth was a most dangerous one. Her parents, whose names have been lost to the tides of history (much like many aspects of Miss Jean Louis’ life), had sought shelter in the castle home of King Arthur. This courtly location was one of the most well fortified in England at the time: Cadbury Castle, Somerset. Or as legend has come to regard it (depending on who you talk to):

Camelot Continue reading

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Creative analysis, Marketing and PR

The panic about marketing to millennials (an insider’s view)

I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading

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