I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading
Monthly Archives: Apr 2015

My favourite videogames from the past 10 years
Decided to have a think about this yesterday. It’s a tough question, but I think I can name a few that have had a lasting impact on me. Continue reading

I’ve fallen head over heels for Supernatural
You know how I said in February how I was watching through a Supernatural seasons 1-8 boxset? Watching the show pretty much for the first time? Well, turns out that I really, really like the show. Continue reading