This week, Twitter made its Twitter analytics platform available to all Twitter accounts. Previously it had only been available to business users (as in those paying for ads) and verified accounts. I’ve already seen people moan about how it’s going to mean a lot to people self-obsessed with themselves on Twitter being more self-obsessed. I think the arrival of analytics for all on the platform is great news for small publishers, small games developers, bloggers, small comics creators and so on who previously wouldn’t have paid for access to ads anyway, because: what budget?
Okay, this piece may end-up sounding sarcastic or a tad disgusting in places, but I need you to learn from this, because I don’t want to feel like throwing-up after checking my inbox – ever again. Continue reading