Creative analysis, Marketing and PR

Twitter can be great, but this is…

Twitter no 2It looks tacky. Seems impersonal. Doesn’t endear me to you or your thing.

 

Advertisements

Please don’t get me to support your thing, via Twitter, in this way

Aside
Creative analysis, Marketing and PR

A short lesson in how not to do social media listening

How not to do social listening header

I announced some pretty big news on Twitter today. I’d been given the all clear from a cancer scare that had been dogging me for the last few months. Great, lots of wishes of support from followers (you people are awesome) and so on. I had mentioned in a series of Tweets that this scare had been going on at the same time as me trying to pass my driving test (I succeeded). Continue reading

Standard
Creative analysis, Marketing and PR

I haven’t Liked anything on Facebook for 25 days

Facebook large

On Saturday 16 August, I decided that I would try not Liking things on Facebook for a while. I thought I’d just not do it for two weeks, but it’s expanded beyond that, while I’ve retrained myself to leave a comment rather than just liking things. It’s become normal to me to not press the Like button. I was originally inspired by Elan Morgan not Liking things on the social platform, who had been inspired by Mat Honan who had tried Liking everything he saw on the site. I’m not sure what my expectations were, but I figured that Facebook would dish things on my news feed just a bit differently. Continue reading

Standard
Creative analysis, Marketing and PR

Mmm, stat-tastic: three things you can do with Twitter analytics

stat-art-1

This week, Twitter made its Twitter analytics platform available to all Twitter accounts. Previously it had only been available to business users (as in those paying for ads) and verified accounts. I’ve already seen people moan about how it’s going to mean a lot to people self-obsessed with themselves on Twitter being more self-obsessed. I think the arrival of analytics for all on the platform is great news for small publishers, small games developers, bloggers, small comics creators and so on who previously wouldn’t have paid for access to ads anyway, because: what budget?

Continue reading

Standard