I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading
Several months of team work paid off this week, when Radix Communications (my employers) released their latest annual look into how the work that’s done at Radix reflects, or doesn’t, wider trends in B2B content marketing and copywriting. Continue reading
Earlier today, I thought I was going to try and attempt some kind of Neuromancer like-feat with SlideShare after the service decided that the latest presentation I had painstakingly crafted for Radix decided not to have any working links. The presentation was meant to be made live by lunchtime and none of our source links or links back to the business were working after uploading it (I made it private to start with). Not exactly helpful for helping to keep us looking honest and to aid us in driving the various kinds of business goals that come with content marketing.