Creative analysis, Marketing and PR

The panic about marketing to millennials (an insider’s view)

I got a new phone yesterday and it coincided with reading an article on millennials just before heading out to get it. I think I must see several articles pop up a week, talking about marketing to millennials/Generation Y in either the B2C (business-to-consumer) space or B2B (business-to-business). The number and tone of these articles makes me feel like there’s a sudden panic taking hold, as US brands (especially) realise that something like 70 million of the US population falls within the millennial band (at its broadest, defined as people born between 1980-2000). It’s a significant proportion of the country’s population. I haven’t seen UK brands and marketers panicking to quite the same level, but we’re talking about it. Continue reading

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Creative analysis, Marketing and PR, Podcasting

I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.

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Don’t turn the opening minutes of your new podcast into an ad

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Creative analysis, Marketing and PR

Radix’s latest B2B copywriting and content marketing trends analysis is out

Several months of team work paid off this week, when Radix Communications (my employers) released their latest annual look into how the work that’s done at Radix reflects, or doesn’t, wider trends in B2B content marketing and copywriting. Continue reading

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