Creative analysis, Marketing and PR, Podcasting

I try out new podcasts all the time. It’s something you do when you produce several of your own, to see if you’re missing a trick, to check out what competitors might be doing, to hear how different industries might be using them. I don’t often become a frequent listener, and perhaps one thing, more than anything, will definitely put me off new and established shows: talking about your products within the opening moments of your podcast.

comic balloon no v1

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Don’t turn the opening minutes of your new podcast into an ad

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Creative analysis, Marketing and PR, Websites

that moment v1Earlier today, I thought I was going to try and attempt some kind of Neuromancer like-feat with SlideShare after the service decided that the latest presentation I had painstakingly crafted for Radix decided not to have any working links. The presentation was meant to be made live by lunchtime and none of our source links or links back to the business were working after uploading it (I made it private to start with). Not exactly helpful for helping to keep us looking honest and to aid us in driving the various kinds of business goals that come with content marketing.

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When stuff doesn’t work at critical times

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