Creative analysis, Marketing and PR

Indies: Time to ditch “To whom it may concern” and a few other bits and bobs

Last week, the Nerds Assemble mailbox was sent a review enquiry by a small comics publisher. And, unfortunately, it rubbed me the wrong way. Not because they were asking for us to review their comics: it was the way they were asking for reviews. Continue reading

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Creative analysis, Marketing and PR

Mmm, stat-tastic: three things you can do with Twitter analytics

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This week, Twitter made its Twitter analytics platform available to all Twitter accounts. Previously it had only been available to business users (as in those paying for ads) and verified accounts. I’ve already seen people moan about how it’s going to mean a lot to people self-obsessed with themselves on Twitter being more self-obsessed. I think the arrival of analytics for all on the platform is great news for small publishers, small games developers, bloggers, small comics creators and so on who previously wouldn’t have paid for access to ads anyway, because: what budget?

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Comics, Creative analysis, Marketing and PR, Videogames

How to send out a press release for your indie comic (or indie anything)

how not be gross in press releases v1Okay, this piece may end-up sounding sarcastic or a tad disgusting in places, but I need you to learn from this, because I don’t want to feel like throwing-up after checking my inbox – ever again. Continue reading

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Creative analysis, Marketing and PR

Five reasons why you should regularly review the social media tools you use

If you subscribe to social media tools like HootSuite or Buffer for promoting your comic or videogame or website (or anything) – then you should definitely, regularly review their usefulness and effectiveness in your social media efforts. And even if you use free apps or free versions of apps, you should be checking whether they’re still worth using. Here’s why:
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