Creative analysis, Marketing and PR

Twitter can be great, but this is…

Twitter no 2It looks tacky. Seems impersonal. Doesn’t endear me to you or your thing.

 

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Please don’t get me to support your thing, via Twitter, in this way

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Creative analysis, Marketing and PR

Mmm, stat-tastic: three things you can do with Twitter analytics

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This week, Twitter made its Twitter analytics platform available to all Twitter accounts. Previously it had only been available to business users (as in those paying for ads) and verified accounts. I’ve already seen people moan about how it’s going to mean a lot to people self-obsessed with themselves on Twitter being more self-obsessed. I think the arrival of analytics for all on the platform is great news for small publishers, small games developers, bloggers, small comics creators and so on who previously wouldn’t have paid for access to ads anyway, because: what budget?

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Creative analysis, Marketing and PR

Five reasons why you should regularly review the social media tools you use

If you subscribe to social media tools like HootSuite or Buffer for promoting your comic or videogame or website (or anything) – then you should definitely, regularly review their usefulness and effectiveness in your social media efforts. And even if you use free apps or free versions of apps, you should be checking whether they’re still worth using. Here’s why:
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Comics, Creative analysis, Marketing and PR

This is not how you market your graphic novel/comic on Twitter

Okay, I bought an indie graphic novel earlier this year and followed its official Twitter account. Soon after, I unfollowed the Twitter account, but not because the graphic novel was awful – far from it – but because the Twitter account for it was a frustrating example of bad marketing via social media.
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