Creative analysis, Marketing and PR

A short lesson in how not to do social media listening

How not to do social listening header

I announced some pretty big news on Twitter today. I’d been given the all clear from a cancer scare that had been dogging me for the last few months. Great, lots of wishes of support from followers (you people are awesome) and so on. I had mentioned in a series of Tweets that this scare had been going on at the same time as me trying to pass my driving test (I succeeded). Continue reading

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Creative analysis, Marketing and PR

Five reasons why you should regularly review the social media tools you use

If you subscribe to social media tools like HootSuite or Buffer for promoting your comic or videogame or website (or anything) – then you should definitely, regularly review their usefulness and effectiveness in your social media efforts. And even if you use free apps or free versions of apps, you should be checking whether they’re still worth using. Here’s why:
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