May I introduce you to my new friends:
Category Archives: Marketing and PR
Five reasons why you should regularly review the social media tools you use
If you subscribe to social media tools like HootSuite or Buffer for promoting your comic or videogame or website (or anything) – then you should definitely, regularly review their usefulness and effectiveness in your social media efforts. And even if you use free apps or free versions of apps, you should be checking whether they’re still worth using. Here’s why:
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Earlier today, I thought I was going to try and attempt some kind of Neuromancer like-feat with SlideShare after the service decided that the latest presentation I had painstakingly crafted for Radix decided not to have any working links. The presentation was meant to be made live by lunchtime and none of our source links or links back to the business were working after uploading it (I made it private to start with). Not exactly helpful for helping to keep us looking honest and to aid us in driving the various kinds of business goals that come with content marketing.
When stuff doesn’t work at critical times
This is not how you market your graphic novel/comic on Twitter
Okay, I bought an indie graphic novel earlier this year and followed its official Twitter account. Soon after, I unfollowed the Twitter account, but not because the graphic novel was awful – far from it – but because the Twitter account for it was a frustrating example of bad marketing via social media.
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Drowning In Multimedia 